On Sunday, during the Superbowl, Pepsi-Cola North America unveils a new Britney Spears commercial for its flagship brand. After appearing in other Pepsi commercials, Britney Spears is back with a 90-second blockbuster that will debut during the first quarter of Sunday's game. The spot, called "Now and Then," takes viewers on a ride through Pepsi's advertising history — the Pepsi Generations. Spears adds her unique flair to Pepsi commercials from the 1950s, 60s, 70s, and 80s and brings the viewer to 2002 with her updated version of the "Joy of Pepsi" song. The spot was created by Pepsi's long-time advertising agency, BBDO New York. — Reuters
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